Growth engineering for B2B tech · Series A–C
Your growth engine, engineered
Groflo builds your outbound engine inside your own stack, then books qualified meetings on it with forward-deployed SDRs. Pipeline in weeks, infrastructure you keep.
Engagements from $6,000/mo · Quarterly terms. Tooling in your accounts. No %-of-spend.
Clay
HubSpotSalesforce
HeyReach
Smartlead
Instantly
OutboundSync
Trigify
Slack
LinkedIn Sales NavigatorRB2B
Apollo
Claude Code
Lemlist
Outreach
Salesloft
Prospeo
Findymail
ApifyPipeline you rent isn't pipeline you own
Every way teams buy pipeline today has the same flaw: when the spend stops, the capability disappears.
- 01
Your AEs are prospecting, not closing
Sales teams spend ~40% of their time hunting for meetings instead of winning deals. The most expensive people in the building are doing the least leveraged work.
- 02
The SDR treadmill
~6 weeks to hire, ~3 months to ramp, ~16-month average tenure. Then you re-hire and re-ramp. The pipeline never compounds because the seat never stays filled.
- 03
Rented pipeline
Churn your lead-gen agency and the domains, the data, and the playbooks leave with it. You paid for pipeline and kept nothing.
- 04
AI SDR noise
~70% of teams using AI SDR tools churn within 90 days. Volume without judgment burns your domain and your market.
The machine, drawn to scale
No black box. Six stages from buying signal to booked meeting, every one of them living in your accounts, on your domains, with your data.
Schematic · signal → meeting
6 stages · all in your accounts
01
Signals
job changes · site visits · tech installs
RB2B · Clay
02
Enrichment
waterfall enrichment + account scoring
Clay · Prospeo
03
Sequences
persona-segmented, signal-triggered
Smartlead · Instantly
04
Calls
forward-deployed SDR, 40+ dials a day
Human, not AI
05
Your CRM
every touch logged, clean attribution
HubSpot · Salesforce
06
Meetings
qualified, handed to your AEs with context
Your calendar
What we run
Build it, run it, optimize it. All of it inside your accounts, on your domains, with your data.
What you keep
Take the meetings. Close the deals. If we ever part ways, the whole machine stays with you.
Inside one live play
The machine above is the system. This is one of its plays: an AI workflow with a human in the loop at the moment judgment matters. Real routers, real checks, and a rep's approval before anything sends.
Every play is built in your own Clay workspace and documented, so your team can read it, run it, and change it. This one turns a job-change signal into a personalized sequence in minutes.
Workflow · job change → sequence
human in the loop
Trigger · live
Job-change signal fires
Trigifya champion from a past deal starts a new role
ICP check
Clayindustry, headcount, and geo scored against your ICP
- qualifiednot a fit ✕
end, loggedBlocklist check
Clay · HubSpotcustomers, competitors, and open deals screened out
- clearblocked ✕
endAccount added to TAM
Clayenriched, scored, and deduped in your workspace
Human in the loop
Rep review in Slack
Slacka human approves the play before anything sends
Buying committee mapped
ClayICP contacts found and ranked by persona
Work emails found
Clay waterfallwaterfall enrichment, verified before send
Added to sequence
Smartleadpersonalized from the signal that started the play
Every touch synced back to your CRM · OutboundSync
One engine, two ways to run it
We build the engine in your stack. Then your team runs it, or ours does until you're ready to take over.
Build
Growth Engineering
$6,000 /mo · quarterly terms
- Clay enrichment chains + account scoring
- Warmed sending infrastructure (your domains)
- Persona-segmented sequences, signal-triggered
- CRM sync, dashboards, documented SOPs
Ends with a handoff: your team trained, you keep everything.
How the build worksRun
SDR-as-a-Service
+$4,500 /mo per rep
- 40+ dials a day into your target accounts
- Multi-channel: call, email, and LinkedIn
- Qualified meetings handed to your AEs with context
- Every touch logged in your CRM
Scale up, keep running, or convert to your own full-time hire.
Meet your forward-deployed SDRLead
Fractional Head of Growth · $9,000/mo
Everything in Growth Engineering, plus a senior operator owning the whole growth function: strategy, budget, every channel, hiring, board-ready reporting.
The difference is ownership
Agencies rent you theirs. AI SDR tools rent you volume. Hiring takes five months. Groflo builds yours, and books meetings on it while your team learns to drive.
| Lead-gen agencies | AI SDR tools | Full-time hire | Groflo | |
|---|---|---|---|---|
| Who owns the engine | Them | Them | You, eventually | You, day one |
| Time to pipeline | 30-60 days | Fast but noisy | ~4-5 months | Weeks |
| If you stop paying | Pipeline goes to zero | Nothing left | Re-hire, re-ramp | You keep the system |
| Judgment on the phone | Junior staff | None | Depends on the hire | Senior operators |
~50% less than a full-time SDR, booking meetings from week one. No ramp, no turnover, and you keep the infrastructure. See the hire math.
Three weeks to live campaigns
Wk 1
Kickoff, ICP + TAM build, domains provisioned and warming.
Wk 2
Clay enrichment chains, sequence copy, CRM sync wired.
Wk 3
Campaigns live. Calls start with the forward-deployed SDR.
Start with the whole engine, or one lever
Every service is built in your stack, documented for handoff, and priced in the open.
Common questions
Who owns the outbound infrastructure?
You do, from day one. The Clay workspace, the sending domains, the sequences, the CRM records, the dashboards: all of it is built inside your own accounts. If the engagement ends, the entire machine stays with you, documented.
How fast do meetings start?
The engine is live in about three weeks. With a forward-deployed SDR on the run side, calling starts in week one against your warmest segments while the full infrastructure comes online.
What does it cost?
Growth Engineering is $6,000/mo on quarterly terms. SDR-as-a-Service adds $4,500/mo per forward-deployed rep. The Fractional Head of Growth tier is $9,000/mo and includes the engine. Tooling (~$600-850/mo) is billed separately, in your accounts, because you own them.
How is Groflo different from a lead-gen agency?
Agencies book meetings on their engine: their domains, their data, their playbooks. When you churn, pipeline goes to zero. Groflo builds the engine in your stack and trains your team to run it. Rent the running only as long as you want it.
How is this different from an AI SDR tool?
We use AI where it scales: enrichment, signals, and orchestration. But a human makes every call, and the system lives in your accounts instead of a vendor's. That's why our meetings convert and AI SDR tools see ~70% churn in 90 days.
What do you need from us?
Product-market fit (we scale what's already working), fast follow-up on the meetings we book, collaboration on the offer we take to cold traffic, and access to your CRM and stack. We don't take projects we don't believe we'll drive results for.
What happens on the strategy call?
Thirty minutes: we walk your market and your stack, show you where the meetings are and who to call first. Real gaps, prioritized. No pitch.
See what outbound could book
A 30-minute strategy call: we'll walk your stack and your market, show you where the meetings are and who to call first. Real gaps, prioritized. No pitch.