groflo
← Areas of expertise

Paid Search (Google Ads)

Capture high-intent demand with spend wired to revenue.

The short answer

Groflo runs Google Ads to capture the buyers actively searching for what you sell, with conversion tracking wired to revenue rather than form-fills. You get high-intent pipeline and a clear read on what every dollar returns.

What's holding pipeline back

Google captures your highest-intent buyers, but most accounts optimize to clicks and raw leads. Conversion tracking is broken or vanity-based, so you can't tell which keywords actually produce pipeline.

The work

  • Google Ads strategy for high-intent capture
  • Conversion tracking wired to pipeline and revenue
  • Keyword, bidding, and negative-list management
  • Landing-page and offer alignment with intent
  • Budget ownership measured in cost-per-pipeline

What you keep

  • Structured Google Ads account + tracking
  • Revenue-based conversion measurement (GTM + HubSpot)
  • Keyword/bidding plan + reporting dashboard

Tool stack

Google AdsGoogle Tag ManagerHubSpotGA4

The outcome

High-intent pipeline from search, with measurement you can trust. Every keyword is tied to pipeline, so budget flows to what actually returns.

Common questions

Do you handle the conversion tracking too?

Yes. Clean tracking is half the value: GTM and HubSpot wired to revenue instead of vanity metrics, so optimization runs on pipeline rather than form-fills.

This works best as part of the whole motion

Each area feeds the others. Groflo runs them as one connected system, and every piece still lives in your stack.

See what outbound could book

A 30-minute strategy call: we'll walk your stack and your market, show you where the meetings are and who to call first. Real gaps, prioritized. No pitch.

Book a Strategy CallEngagements from $6,000/mo