Growth Leadership · $9,000/mo
Own the number, without the $250K hire
A senior operator who runs your whole growth function: strategy, budget, every channel, hiring, and board-ready reporting, with the Groflo engine included and built in your stack.
The short answer
A Fractional Head of Growth is a senior operator embedded part-time to own your go-to-market number: strategy and execution in one seat. Groflo's version includes the full GTM engine (outbound, RevOps, reporting) built in your own stack, for $9,000/mo on quarterly terms: about 57% less than a full-time hire, working in week one.
What the seat owns
Six responsibilities, one accountable operator. The engine runs the outbound; the seat runs the function.
Growth model & quarterly roadmap
A pipeline target, the channel mix to hit it, and a sequenced plan, re-planned every quarter against what the data says.
Budget & channel strategy
Where every growth dollar goes across outbound, paid, and content, allocated to cost-per-pipeline, not habit.
The GTM engine, included
The full $6K Growth Engineering build is part of the seat: Clay, warmed domains, sequences, CRM sync, dashboards. In your stack, yours to keep.
Weekly exec cadence
A standing leadership sync with decisions on the table, not status theater. You always know what's working and what's next.
Hiring & vendor decisions
When to add an SDR, which tools to buy, which agencies to fire. And when you're ready to hire in-house, we help you do it.
Board-ready reporting
Pipeline, CAC, and channel attribution reported the way boards read them: defensible numbers, no vanity metrics.
$6K or $9K?
The engine owns a channel. The seat owns the number
Both are quarterly, both live in your stack, both end with you owning everything. The difference is who's accountable for the whole picture.
Growth Engineering $6,000/mo | Head of Growth $9,000/mo | |
|---|---|---|
| What you're buying | A system: the outbound engine in your stack | The system plus a leader accountable for growth |
| Owns | The machine and its output | The number: pipeline across every channel |
| Team | Plugs in alongside your growth leader | Is your growth leader: hiring, vendors, budget |
| Cadence | Weekly campaign calls + dashboard | Exec sync, quarterly roadmap, board reporting |
| Best for | You have leadership; you need the engine | No growth leader; pipeline off the founder's plate |
| Includes | Not included | Everything in Growth Engineering |
Already have a VP of Growth or CMO? Start with Growth Engineering: the engine plugs into their plan.
The math vs a full-time hire
The same ownership, 57% of the cost
Full-time hire
Head of Growth, Series A-B
$230-280K loaded, year one
- $185-200K base, plus benefits, payroll tax, and recruiting
- 3 to 6 months to hire and ramp
- Equity grant on the cap table
- Severance and benefits overhead
- One person, one bandwidth
Groflo, fractional
Senior operator + the GTM engine, included
$108K per year · $9K / mo
- Productive in week one, no ramp
- No equity, nothing on the cap table
- No severance, no benefits load
- Owns the pipeline number end to end
- Strategy and execution in one seat
~57% less than a full-time hire, for the same ownership of growth. No ramp, no recruiting, and you can scale the engagement up or out as the motion proves itself.
Build, activate, compound: the 90-day loop
Wks 1–3
Build sprint
The engine goes up: RevOps and tracking, outbound infrastructure, the growth model and quarterly plan. Live fast, not after a quarter of discovery.
Wks 4–8
Activate & tune
Campaigns live across channels. Messaging tested by persona, budget tuned to cost-per-pipeline, reporting wired to revenue.
Wks 9–13
Compound & re-plan
Double down on what works, cut what doesn't, and set the next quarter's plan. Renew, scale up, or hand off: your call every 90 days.
One retainer, the whole function
Engagement
- Monthly retainer
- $9,000 / month
- Includes
- Growth Engineering (the $6K engine)
- Initial term
- One quarter
- Renewal
- Quarterly, 30-day notice
- Scales to
- Forward-deployed SDRs, full build-and-run
Tooling and ad spend billed separately, in your accounts. No markup, no percentage of spend.
See what outbound could book
A 30-minute strategy call: where the meetings are, who to call first, no pitch.
Book a Strategy CallCommon questions
What exactly do I get for $9,000/month?
A senior operator who owns your growth function end to end (strategy, budget, channel mix, hiring and vendor decisions, weekly exec cadence, and board-ready reporting) with the full Growth Engineering build, $6K/mo on its own, included. The engine owns a channel; your Head of Growth owns the number.
How is this different from the $6K Growth Engineering offer?
Growth Engineering builds and runs the outbound system: it plugs in alongside your existing growth leadership. The Head of Growth seat is for teams that don't have that leadership yet: same engine, plus someone accountable for the whole pipeline number across every channel. $9K = the $6K engine + the leadership layer.
How is this different from a full-time hire?
The same ownership of growth at about 57% of the cost, working in week one instead of after a three-to-six-month search and ramp. No equity on the cap table, no severance overhead. And when you're ready to hire a full-time VP, we help you recruit and onboard them into a working engine.
Is this just hiring one person?
It's a seat, not a person-dependency. The engagement is productized: the engine, the SOPs, the reporting, the cadence all live in your accounts, so the growth function survives any individual, including us. That's the point of build-and-own.
What's the commitment?
Quarterly terms with 30-day-notice renewal, same as every Groflo engagement. The first quarter covers the build sprint and the first re-plan, so you judge the seat on a full cycle.
Who is this for?
Series A–C B2B tech companies with product-market fit and no growth leader, usually founder-led growth that's hit its ceiling. If you already have a VP of Growth or CMO, start with Growth Engineering instead; the engine plugs into their plan.
See what outbound could book
A 30-minute strategy call: we'll walk your stack and your market, show you where the meetings are and who to call first. Real gaps, prioritized. No pitch.