Run · SDR-as-a-Service · +$4,500/mo per rep
A forward-deployed SDR who books meetings from week one
SDR-as-a-Service: a forward-deployed SDR making cold calls into the same data-driven campaigns your engine already runs. Outsourced SDR coverage with the visibility and control of an in-house rep, without the salary, the ramp, or the turnover. And the engine stays yours.
The short answer
SDR-as-a-Service is Groflo's outsourced SDR offer for B2B appointment setting: a forward-deployed SDR making 40+ dials a day into your signal-driven campaigns, booking qualified meetings onto your AEs' calendars from week one. It adds $4,500/mo per rep to a Groflo engagement, about 50% less than a full-time hire, with every touch logged in your CRM. Unlike a typical SDR agency, the engine the rep calls from lives in your accounts.
The math vs a full-time hire
Half the cost, none of the ramp
Full-time hire
SDR, Series A-C
$100-130K loaded, year one
- $75-95K OTE, plus benefits, payroll tax, tooling, and recruiting
- ~6 weeks to hire, ~3 months to ramp before real pipeline
- ~16-month average tenure, then re-hire and re-ramp
- 34-40% annual turnover across the role
- You manage, coach, and build the stack yourself
Groflo, forward-deployed
Forward-deployed SDR + your engine
+$54K per year · +$4,500 / mo
- Booking meetings in week one, no ramp
- No benefits, payroll tax, or recruiting
- Plugged into the campaigns your engine already runs
- Full visibility and control, none of the overhead
- Convert to a full-time seat whenever you're ready
~50% less than a full-time hire, for pipeline that starts in week one. Quarterly terms: renew, scale up, or convert to a full-time seat as the motion proves itself.
What an outsourced SDR costs
Three ways to put a rep on the phone, priced in the open. The number that matters is what you still own in month seven.
In-house SDR: $100-130K a year, loaded
$75-95K OTE plus benefits, payroll tax, tooling, management, and recruiting. About six weeks to hire and three months to ramp before real pipeline, with a 16-month average tenure.
Outsourced SDR agencies: $3,000-15,000 a month per rep
The typical US range for SDR-as-a-Service. The low end is a shared offshore rep calling off a purchased list; the high end is a dedicated US rep. Either way the data, domains, and sequences stay with the agency.
Groflo: +$4,500 a month per rep, on your engine
A dedicated forward-deployed SDR on top of the $6,000/mo Growth Engineering build, $10,500/mo combined. Senior operators, quarterly terms, and every piece of the infrastructure in your accounts, so the pipeline keeps running if the engagement ends.
SDR agency, AI SDR, or hire?
The usual options rent you a motion. The forward-deployed SDR runs on a motion you own.
| Lead-gen agencies | AI SDR tools | Full-time hire | Groflo | |
|---|---|---|---|---|
| Who owns the engine | Them | Them | You, eventually | You, day one |
| Time to pipeline | 30-60 days | Fast but noisy | ~4-5 months | Weeks |
| If you stop paying | Pipeline goes to zero | Nothing left | Re-hire, re-ramp | You keep the system |
| Judgment on the phone | Junior staff | None | Depends on the hire | Senior operators |
A calling motion, run as a system
Outbound calling
Cold calls into target accounts, run as a system: 40+ dials a day with persistent, multi-touch follow-up.
Multi-channel outreach
Call, email, and LinkedIn on every account. The touches it takes to reach buyers who screen their inbox.
Integrated campaigns
Calls plugged into the same data-driven sequences your engine already runs, so all of outbound moves as one motion.
Meetings booked
Qualified meetings set and handed to your AE with full context: sourced, called, and confirmed on the calendar.
CRM & visibility
Every touch logged in HubSpot or Salesforce. Clean records, clear attribution, and reporting you can see at any time.
Built for senior buyers
Messaging tuned for VP- and finance-level decision-makers: ROI, risk, and total cost, not feature lists.
Plugged into the engine, not calling off a list
Every call is informed by the signals, enrichment, and sequence history your Growth Engineering build already produces. The SDR knows what fired, what the account has seen, and why now, so conversations start warm.
Quarterly terms that convert to your own hire
Engagement
- SDR-as-a-Service
- +$4,500 / month per forward-deployed rep
- Pairs with
- Growth Engineering ($6,000/mo)
- Initial term
- One quarter
- Renewal
- Quarterly, 30-day notice
- Scales to
- Added reps, or your own full-time hire
At the end of each quarter: renew, scale up, or convert to a full-time seat as the motion proves itself. We'll even help you hire our replacement.
See what outbound could book
A 30-minute strategy call: where the meetings are, who to call first, no pitch.
Book a Strategy CallCommon questions
How fast do meetings start?
Calling starts in week one. Your SDR works the warmest segments first (event lists, site visitors, past pipeline) while the full engine comes online, so pipeline starts before the infrastructure is even finished.
Is this a call center?
No. One forward-deployed SDR, dedicated to your account, calling with full signal context from your engine: what triggered the outreach, what the account engaged with, and why now. Quality of conversation is the entire point.
How is this different from hiring an SDR?
A full-time SDR runs $100-130K loaded, takes ~3 months to ramp, and stays ~16 months on average. Your forward-deployed SDR books meetings in week one at about half the cost. And when you're ready, we help you hire and train your own seat: conversion is a feature, not churn.
Do I need the Growth Engineering build too?
The SDR performs best plugged into the engine: that's where the signals, enrichment, and sequences come from. Most clients run both ($10,500/mo combined). If you already have working outbound infrastructure, we'll plug into it; say so on the strategy call.
What does an outsourced SDR cost?
In the US, outsourced SDR services run about $3,000 to $15,000 a month per rep, depending on whether the rep is shared, offshore, or dedicated. An in-house SDR is $100-130K loaded in year one. Groflo's forward-deployed SDR is $4,500/mo per rep on top of the $6,000/mo engine, and the engine is yours.
What is SDR-as-a-Service?
A model where a provider supplies the sales development reps, the tooling, and the process for a monthly fee instead of you hiring. Most SDR-as-a-Service firms run the motion on their own infrastructure, which means the data and playbooks leave when you do. Groflo's forward-deployed SDRs run it on infrastructure built in your stack.
Outsourced SDR or an AI SDR tool?
AI handles the enrichment, the signals, and the first-touch sequencing in Groflo's engine too. What it can't do is hold a judgment call with a VP of Sales on the phone, which is where meetings actually get booked. Roughly 70% of AI SDR tool users churn inside 90 days; a human on an owned system compounds instead.
How do you measure success?
Qualified meetings booked, show rates, and pipeline created, logged in your CRM where you can audit every touch. Not dials for the sake of dials.
What happens to accounts that aren't ready?
They stay in the nurture motion: sequences keep running, and when a new signal fires, your SDR re-engages with fresh context. Pipeline compounds instead of expiring.
See what outbound could book
A 30-minute strategy call: we'll walk your stack and your market, show you where the meetings are and who to call first. Real gaps, prioritized. No pitch.