Paid Social (LinkedIn)
LinkedIn budget aimed at your account list, measured in pipeline.
The short answer
Groflo runs your LinkedIn paid program against the exact accounts your outbound and demand engine already target: synced audiences, owned budget, and reporting tied to pipeline. You're buying customers, not clicks.
What's holding pipeline back
LinkedIn is where your buyers are, but most paid programs spray broad audiences and report clicks. Spend gets disconnected from the account list, overlaps with outbound, and never ties back to pipeline.
The work
- LinkedIn Ads strategy and account-list targeting
- Audience syncing to your ABM/outbound target accounts
- Creative and offer testing built around the ICP
- Budget ownership tied to cost-per-pipeline, not CPC
- Coordination so paid reinforces (not duplicates) outbound
What you keep
- Configured LinkedIn campaigns + synced audiences
- Creative/offer test plan
- Pipeline-based reporting dashboard
Tool stack
HubSpot
ClayThe outcome
A LinkedIn program that compounds with outbound and demand, on the same accounts and shared signals, reporting in cost-per-pipeline instead of vanity clicks.
Common questions
Is ad spend included in the fee?
No. Media spend is billed separately and paid to the platform directly. There's no percentage-of-spend markup, so incentives stay aligned: we win when your pipeline improves, not when you spend more.
This works best as part of the whole motion
Each area feeds the others. Groflo runs them as one connected system, and every piece still lives in your stack.
See what outbound could book
A 30-minute strategy call: we'll walk your stack and your market, show you where the meetings are and who to call first. Real gaps, prioritized. No pitch.