Paid Social (LinkedIn)
LinkedIn budget aimed at your account list, measured in pipeline.
The short answer
Groflo runs your LinkedIn paid program against the exact accounts your outbound and demand engine already target: synced audiences, owned budget, and reporting tied to pipeline. You're buying customers, not clicks.
The problem
What's holding pipeline back.
LinkedIn is where your buyers are, but most paid programs spray broad audiences and report clicks. Spend gets disconnected from the account list, overlaps with outbound, and never ties back to pipeline.
What Groflo does
The work.
- LinkedIn Ads strategy and account-list targeting
- Audience syncing to your ABM/outbound target accounts
- Creative and offer testing built around the ICP
- Budget ownership tied to cost-per-pipeline, not CPC
- Coordination so paid reinforces (not duplicates) outbound
What you keep
- Configured LinkedIn campaigns + synced audiences
- Creative/offer test plan
- Pipeline-based reporting dashboard
Tool stack
The outcome
A LinkedIn program that compounds with outbound and demand, on the same accounts and shared signals, reporting in cost-per-pipeline instead of vanity clicks.
FAQ
Common questions.
Is ad spend included in the fee?
No. Media spend is billed separately and paid to the platform directly. There's no percentage-of-spend markup, so incentives stay aligned: I win when your pipeline improves, not when you spend more.
One lever of the engine
This works best as part of the whole motion.
Each area feeds the others. As your Fractional Head of Growth, I run them as one connected system.
See where your pipeline leaks.
Book a 30-minute strategy call. I'll walk your outbound, demand, RevOps, and paid setup and hand you the real gaps, prioritized. No pitch.