Build · $6,000/mo
GTM engineering in your stack, live in three weeks
Growth Engineering is Groflo's GTM engineering service: Clay enrichment, warmed domains, signal-triggered sequences, and CRM sync, engineered inside your own accounts and documented for handoff. You own every piece.
The short answer
Growth Engineering is Groflo's GTM engineering offer: a signal-based outbound engine constructed inside your own stack (Clay, your sequencer, your CRM, your domains) by senior GTM engineers, live in about three weeks for $6,000/mo on quarterly terms. Everything is documented and handed off, so you own working GTM infrastructure, not an agency dependency.
Most outbound fails before the first send
The machine, end to end
Six stages from buying signal to booked meeting, every one of them in your accounts.
Schematic · signal → meeting
6 stages · all in your accounts
01
Signals
job changes · site visits · tech installs
RB2B · Clay
02
Enrichment
waterfall enrichment + account scoring
Clay · Prospeo
03
Sequences
persona-segmented, signal-triggered
Smartlead · Instantly
04
Calls
forward-deployed SDR, 40+ dials a day
Human, not AI
05
Your CRM
every touch logged, clean attribution
HubSpot · Salesforce
06
Meetings
qualified, handed to your AEs with context
Your calendar
What we run
Build it, run it, optimize it. All of it inside your accounts, on your domains, with your data.
What you keep
Take the meetings. Close the deals. If we ever part ways, the whole machine stays with you.
The Signal Loop
Three campaign types, one system
Volume builds awareness, micro-campaigns convert warm pockets, and signal-based plays catch accounts the moment they're in-market.
01
Volume campaigns
Scale awareness across your TAM: enriched, segmented, and deliverability-safe. Top of the funnel, run as a system.
02
Micro-campaigns
Focused, high-touch plays: event follow-ups, ABM lists, re-engagement. Small lists, heavy context.
03
Signal-based campaigns
Triggered the moment an account shows intent: a job change, a site visit, a stack change. The right message, at the moment it's warranted.
Kickoff to campaigns-live
Wk 1
Foundation
- Kickoff + ICP worksheet
- TAM build and account scoring
- Domains + inboxes provisioned, warming starts
- Positioning and offer review
Wk 2
The build
- Clay enrichment chains live
- Persona-segmented sequence copy
- CRM sync + reporting wired
- Play selection for launch
Wk 3
Launch
- Campaigns live
- Deliverability monitoring
- Reply tagging + routing
- First weekly optimization call
The ownership manifest
Every deliverable lives in your accounts. This is the list of what stays if we ever part ways. Which is to say, all of it.
Live Clay workspace + enrichment waterfalls
Warmed sending infrastructure: your domains, your inboxes
Persona-segmented sequence library
Signal triggers: site visits, job changes, technographic fit
CRM sync with clean reply and meeting reporting
Documented SOPs + team training at handoff
Clay
Smartlead / Instantly
ProspeoZapmailRB2B
HubSpot / SalesforceOwn the engine
| Lead-gen agencies | AI SDR tools | Full-time hire | Groflo | |
|---|---|---|---|---|
| Who owns the engine | Them | Them | You, eventually | You, day one |
| Time to pipeline | 30-60 days | Fast but noisy | ~4-5 months | Weeks |
| If you stop paying | Pipeline goes to zero | Nothing left | Re-hire, re-ramp | You keep the system |
| Judgment on the phone | Junior staff | None | Depends on the hire | Senior operators |
Simple quarterly terms
Engagement
- Monthly engagement
- $6,000 / month
- Initial term
- One quarter
- Renewal
- Quarterly, 30-day notice
- Time to live
- ~3 weeks
- Add-ons
- SDR-as-a-Service (+$4,500/mo per rep) · LEAD tier ($9,000/mo)
Tooling (~$600-850/mo) billed separately, to your cards, in your accounts, because you own them. No markup, no percentage of spend.
See what outbound could book
A 30-minute strategy call: where the meetings are, who to call first, no pitch.
Book a Strategy CallCommon questions
How fast does outbound go live?
First sequences are typically live within ~3 weeks. The first weeks provision and warm domains/inboxes and build the Clay enrichment chains; sending starts once infrastructure is healthy.
Who owns the infrastructure?
You do, from day one. Everything is built inside your own accounts: the Clay workspace, the domains, the sequences, the CRM records. Tooling is billed to your cards for exactly this reason. If the engagement ends, the machine stays.
What does the handoff look like?
Every workflow is documented as an SOP and your team is trained to run it. Many clients keep us on to operate the engine; the point is that it's a choice, not a dependency.
Do you guarantee deliverability?
No one honest guarantees inbox placement, but deliverability is engineered in from day one: warmed domains, volume ramps, list hygiene, and ongoing monitoring, so you protect sender reputation while you scale.
Is Growth Engineering the same as GTM engineering?
Yes. GTM engineering is the industry's name for building the data, automation, and outbound systems behind a go-to-market motion, usually in Clay, a sequencer, and a CRM. Groflo calls its version Growth Engineering because the engine is built to be owned, and because it covers the whole growth function when paired with the Head of Growth seat.
What does a GTM engineering agency actually build?
Enrichment waterfalls that chain data providers for clean account and contact records, signal triggers (job changes, site visits, stack changes), persona-segmented sequences, warmed sending infrastructure, CRM sync, and the dashboards that tie it together. The difference between agencies is where it lives. Groflo builds all of it in your accounts.
Should I hire a GTM engineer instead?
A full-time GTM engineer runs $120-180K plus the months it takes to find one, and the role is new enough that most candidates are learning on your stack. Growth Engineering gives you a senior team for $6,000/mo, live in three weeks, with everything documented so your team can run it or a future hire can inherit it. We'll help you hire that person when the time comes.
Who is this for?
Series A-C B2B tech companies with product-market fit, an ACV over ~$5K, and a TAM above ~20K accounts. We don't take projects we don't believe we'll drive results for.
What do you need from us?
Fast follow-up on the meetings the engine books, collaboration on the offer we take to cold traffic, access to your CRM and stack, and budget for tooling (~$600-850/mo, billed separately in your accounts).
See what outbound could book
A 30-minute strategy call: we'll walk your stack and your market, show you where the meetings are and who to call first. Real gaps, prioritized. No pitch.