ABM & Outbound Marketing
Reach your named accounts with outbound that books meetings, not impressions.
The short answer
Groflo builds and runs your outbound engine: a Clay-powered system that enriches your target accounts, fires sequences off real buying signals, and lands in the inbox. You get meetings with named accounts in weeks, and the operator who built the system is the one running it.
The problem
What's holding pipeline back.
You have a strong list of target accounts but no infrastructure to reach them. No warmed domains, no enrichment, no system that knows who to hit and when. So the right accounts go untouched and pipeline stays flat.
What Groflo does
The work.
- Clay-orchestrated enrichment and account scoring
- Persona-segmented sequences, cold email at scale
- Warmed inbox infrastructure + deliverability and domain health
- Signal-based triggers (site visits, job changes, technographic fit)
- Target-account orchestration across email and LinkedIn
What you keep
- Live Clay workspace + enrichment chains
- Warmed sending infrastructure (domains + inboxes)
- Persona-segmented sequence library
- Reply + meeting reporting wired to the CRM
Tool stack
The outcome
Meetings with named accounts in weeks, measured in pipeline rather than opens. Signal-based outbound typically lands 2-4x reply rates and 30-40% lower cost per meeting than spray-and-pray.
FAQ
Common questions.
How fast does outbound go live?
First sequences are typically live within ~3 weeks. The first weeks provision and warm domains/inboxes and build the Clay enrichment chains; sending starts once infrastructure is healthy.
Do you guarantee deliverability?
No one honest guarantees inbox placement, but deliverability is engineered in from day one. That means warmed domains, volume ramps, list hygiene, and ongoing monitoring, so you protect sender reputation while you scale.
One lever of the engine
This works best as part of the whole motion.
Each area feeds the others. As your Fractional Head of Growth, I run them as one connected system.
See where your pipeline leaks.
Book a 30-minute strategy call. I'll walk your outbound, demand, RevOps, and paid setup and hand you the real gaps, prioritized. No pitch.