Demand Generation Planning
A demand plan that creates pipeline, not just captures it.
The short answer
Groflo builds your demand-gen plan from the ICP up: who to target, what to say, where to reach them, and how to create demand instead of just harvesting the ~5% of buyers in-market today. You get a quarter-by-quarter plan tied to pipeline targets.
The problem
What's holding pipeline back.
Marketing is a pile of disconnected tactics with no plan tying them to pipeline. Most spend chases the ~5% of buyers already in-market while the other 95% never hear from you, so growth is capped at demand you didn't create.
What Groflo does
The work.
- ICP definition and segmentation
- Messaging and value-prop architecture
- Channel plan across owned, paid, and outbound
- Demand-creation programs (not just capture)
- Enriched list building and target-account selection
What you keep
- Quarter-by-quarter demand-gen plan tied to pipeline targets
- ICP + persona + messaging docs
- Channel mix and budget allocation
- Campaign calendar and KPI framework
The outcome
A demand engine with a plan behind it: pipeline targets, the programs to hit them, and the metrics to know if they're working. You create demand instead of only capturing it.
FAQ
Common questions.
Is this strategy only, or do you execute it?
Both. Planning is the start. As your Fractional Head of Growth I also run the programs, or direct the people and tools that do. Strategy and execution sit in one seat, and that's the point.
What's the 95:5 rule you mention?
Research (Ehrenberg-Bass and the LinkedIn B2B Institute) finds only ~5% of buyers are in-market at any time. A plan that only captures that 5% caps your growth, so we also build demand among the 95% who'll buy later.
One lever of the engine
This works best as part of the whole motion.
Each area feeds the others. As your Fractional Head of Growth, I run them as one connected system.
See where your pipeline leaks.
Book a 30-minute strategy call. I'll walk your outbound, demand, RevOps, and paid setup and hand you the real gaps, prioritized. No pitch.